code • information design • art direction

How are things over there?

A spreadsheet with the question above invited ad people to write about their work experiences in Brazilian advertising agencies. The informal survey went viral – in less than 10 days, there were more than 2,200 responses – revealing the reality inside the agencies.

With this data (generated by open questions anonymously), I’ve partnered with Wonderboom, a Brazilian agency, to create an interactive page displaying the biggest takeaways from the answers.

Here’s a link to the project.

We focused on using a mix of type-heavy layout and charts, focusing on citations for granular details, but summarized quantitative charts displaying trends.

Full screen version of site

Mobile version


  1. Coding: front-end and interactivity. Done with vanilla JS, Flexbox, D3.
  2. Art direction and design.